In March 2017, I took part in a 24 hour Brief with Movember. We had to
to create anything, from online video content, to a national stunt that
gets people talking about the issue and perform self-examination.
The idea that we ended up pursuing was making an association between
‘nuts and bolts’ and genitalia. This turned into two outcomes, a poster
and a video. Movember loved the idea and later got in
touch asking if the video could be used on their social media page. The
video currently has just shy of 10,000 views on Facebook and has been shared
by Movember federations around the world.