D&AD New Blood Wood Pencil Winner

Hellmann’s Portion Guide is a new jar that gives homes a way of controlling their portions without the need to purchase further kitchen accessories.

Bad portion control is one of the biggest contributors to food waste. The jar works by simply removing and washing the jar once its contents are consumed and filling it with pasta, for example, up to the level shown. The jar can be cleaned in the dishwasher and reused time and time again until it can simply be recycled and replaced by a new empty Hellmann’s portion control jar.