AUB 24 is an annul extra curricular 24 hour brief held at the University.
This year, the brief was provided and judged by Bestival. We was challenged to
find a way of encouraging customers to throw away their litter and bring home
their tents rather than leave it behind. We came up with the Flag Bag. A
product that you can decorate and customise yourself on one side and has
information that educates the user about the problem of waste left behind
at Bestival on the other. The flag can then be worn, used, or tied to their tents.
The flag also promotes our brand #BRINGITHOME which can be used on social
media, allowing the customers to share their personalised designs and show their
tidy camps. The four corners of the flag can then be pulled up by the corners
and used as a bag so that the tents can be carried home in at the end of the
festival rather than left. If the bag isn't wanted, then it can be used to
collect rubbish and be returned to one of the waste hubs where customers can collect
£10, a scheme that is already used at the festival.